Frequently Asked Questions

Straight answers to the questions fashion and streetwear brands ask before working with a fractional Head of Ecommerce.

What does a fractional Head of Ecommerce do?

A fractional Head of Ecommerce sets and owns the growth strategy across site, CRM, and paid media — the same role a full-time senior hire would play, without the lock-in of a full-time leadership salary.

How is etta different from an ecommerce marketing agency?

etta works as embedded strategic leadership rather than an outsourced execution team — setting direction across site, CRM, and paid media as one connected strategy, rather than running a single channel in isolation.

How much does it cost to work with etta?

Cost depends on the scope and time commitment of the engagement. Pricing is discussed directly during an initial conversation rather than fixed in advance, since the right level of involvement varies brand to brand.

What does the engagement process look like?

Engagements typically start with a discovery conversation to identify the highest-leverage opportunities across site, CRM, and paid media, then move into a flexible working arrangement built around agreed commercial outcomes rather than a long-term retainer lock-in.

Is a fractional Head of Ecommerce right for us instead of a full-time hire?

A fractional model tends to make sense for brands that need senior ecommerce leadership now but aren't ready for the cost of a full-time hire, or that want the flexibility to scale support up or down with the trading calendar.

Does etta work with brands outside fashion and streetwear?

etta is built specifically for fashion and streetwear ecommerce brands, with a deliberately small number of clients at any time so each gets direct, senior attention.