Question 1

What does a fractional Head of Ecommerce do?

Accepted Answer

A fractional Head of Ecommerce sets and owns the growth strategy across ecommerce and digital marketing — the same role a full-time senior hire would play, without the lock-in of a full-time leadership salary.

Question 2

How is etta different from an ecommerce marketing agency?

Accepted Answer

etta works as embedded strategic leadership rather than an outsourced execution team — setting direction across ecommerce and digital marketing as one connected strategy, rather than running a single channel in isolation.

Question 3

How much does it cost to work with etta?

Accepted Answer

Cost depends on the scope and time commitment of the engagement. Pricing is discussed directly during an initial conversation rather than fixed in advance, since the right level of involvement varies brand to brand.

Question 4

What does the engagement process look like?

Accepted Answer

Engagements typically start with a discovery conversation to identify the highest-leverage opportunities across ecommerce and digital marketing, then move into a flexible working arrangement built around agreed commercial outcomes rather than a long-term retainer lock-in.

Question 5

Is a fractional Head of Ecommerce right for us instead of a full-time hire?

Accepted Answer

A fractional model tends to make sense for brands that need senior ecommerce leadership now but aren't ready for the cost of a full-time hire, or that want the flexibility to scale support up or down with the trading calendar.

Question 6

Does etta work with brands outside fashion and streetwear?

Accepted Answer

etta is built specifically for fashion and streetwear ecommerce brands, with a deliberately small number of clients at any time so each gets direct, senior attention.

Question 7

Do you work as a fractional Head of Ecommerce or a fractional Ecommerce Manager?

Accepted Answer

Both, depending on what the brand needs. Some engagements need Head of Ecommerce-level ownership — setting and owning the strategy end-to-end. Others need Ecommerce Manager-level support — running the day-to-day across ecommerce and digital marketing within an existing strategy. The scope is agreed upfront rather than fixed to a single title.

Question 8

Does working with etta free up time for the founder?

Accepted Answer

Yes — that's often the real value. Once ecommerce and digital marketing strategy, reporting, and day-to-day decisions are properly owned, the founder gets time back to focus on product, brand, and the bigger calls instead of being pulled into every channel.

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