Services
Focused work. Real results.
We offer connected services across ecommerce and digital marketing, so every channel works toward one profitable strategy instead of pulling in different directions.

What we do
ETTA provides fractional support across ecommerce and digital marketing, so each channel works toward one profitable strategy.

Site Strategy
A site that converts what it already has
A site is reviewed end-to-end for where it's losing revenue, from conversion rate and merchandising to checkout flow and international readiness. The outcome is a site that converts more of the traffic it already has and scales cleanly into new markets, not just a list of design recommendations.

Conversion Rate Optimisation
Diagnose friction, fix what matters
A lighter-touch CRO offering suited to smaller, earlier-stage brands, diagnosing friction across page speed, checkout, messaging and trust signals, then fixing the highest-impact issues directly rather than running a full split-testing programme.

CRM & Retention
More revenue from customers you already have
Email, SMS and lifecycle programmes are rebuilt around the customers a brand already has, with segmentation and retention strategy designed to lift repeat purchase rate and lifetime value.
Our approach
We embed deeply
We show up and work alongside your team. Every insight we develop comes from inside your business, not from a distance.
We diagnose first
Before recommending a single change, we spend time understanding your business, your people and where the real problems actually live.
We build to last
Every system and process we design is documented and handed over. The work we do outlasts our involvement by design.
We work flexibly
Support is scoped around agreed commercial outcomes and scales up or down with your trading calendar, not locked into a long-term retainer.
