Services: Site, CRM & Paid Media for Fashion Ecommerce Brands

etta provides fractional Head of Ecommerce support across three connected pillars — Site, CRM, and Paid Media — so each channel works toward one profitable strategy instead of pulling in different directions. Each pillar is scoped around outcomes, not just activity, and delivered without long-term retainer lock-ins.

Site Strategy

A site is reviewed end-to-end for where it's losing revenue — from conversion rate and merchandising to checkout flow and international readiness. The outcome is a site that converts more of the traffic it already has and scales cleanly into new markets, not just a list of design recommendations.

CRM & Retention

Email, SMS, and lifecycle programmes are rebuilt around the customers a brand already has, with segmentation and retention strategy designed to lift repeat purchase rate and lifetime value. The outcome is more revenue from the existing customer base and less dependence on paid acquisition to hit growth targets.

Paid Media

Paid spend is structured around a clear budget allocation framework and a tight feedback loop between creative, conversion data, and channel performance. The outcome is acquisition that scales efficiently, protects margin, and stays accountable to a profit target rather than vanity metrics.