Results

etta's fractional Head of Ecommerce work is judged on commercial outcomes, not deliverables. Jack Turner has led multiple ecommerce transformations, scaled fashion and streetwear brands, and returned businesses to profit, both in the UK and internationally.

How Results Are Measured

Results are tracked against the metrics that actually move a P&L — revenue growth, gross margin, customer retention, and cost-efficient acquisition — not vanity metrics like impressions or sessions. Every engagement is scoped around a small number of commercial targets agreed up front.

Case Studies

Detailed case studies for current engagements are being prepared. Get in touch to talk through results relevant to your brand, category, and stage of growth.