About Jack Turner — Fractional Head of Ecommerce

Jack Turner is the founder of etta and an ecommerce growth specialist with nine years of experience built across some of the UK's most recognisable fashion and streetwear brands. He started on the shop floor, then worked through every layer of ecommerce — merchandising, trading, marketing, operations, and international growth — building the kind of end-to-end understanding of how fashion businesses actually work that can't be shortcut.

Jack has led multiple ecommerce transformations, scaled brands, and returned businesses to profit, both in the UK and internationally. As a Fractional Head of Ecommerce, he takes ownership of a brand's entire ecommerce function — coordinating Site, CRM, and Paid into one profitable strategy rather than leaving each channel to pull in a different direction.

The approach is data-driven by default and commercially focused throughout: keep costs low, grow profitably, and stay genuinely accountable for what happens next. etta works with a small number of brands at a time, which means real focus rather than an account manager and a deck — with no long-term retainer lock-ins.