About ETTA
Fractional Operations and Consultancy for fashion and streetwear brands
ETTA gives growing fashion and streetwear brands senior, hands-on ownership across ecommerce and digital marketing, without the cost or commitment of a full-time hire. Founded by Jack Turner, who brings nine years of experience across some of the UK's most recognisable brands.
Our story
Nine years in fashion and streetwear ecommerce
Jack started on the shop floor, then worked through every layer of ecommerce — merchandising, trading, marketing, operations and international growth — building the kind of end-to-end understanding of how fashion businesses actually work that can't be shortcut. He has led multiple ecommerce transformations, scaled brands, and returned businesses to profit, both in the UK and internationally.
As a Fractional Head of Ecommerce, Jack takes ownership of a brand's entire ecommerce function, coordinating ecommerce and digital marketing into one profitable strategy rather than leaving each channel to pull in a different direction. The approach is data-driven by default and commercially focused throughout: keep costs low, grow profitably, and stay genuinely accountable for what happens next.
As a Fractional Head of Ecommerce, Jack takes ownership of a brand's entire ecommerce function, coordinating ecommerce and digital marketing into one profitable strategy rather than leaving each channel to pull in a different direction. The approach is data-driven by default and commercially focused throughout: keep costs low, grow profitably, and stay genuinely accountable for what happens next.
The approach behind every engagement
Embedded
We don't consult from a distance. We show up, learn the business and work alongside you to build the solutions.
Honest
We tell clients what their business needs to hear. Direct feedback is the foundation of every engagement.
Depth
We work with a small number of clients at a time. That focus is how we do our best work and deliver results that hold.
Longevity
Every system and process we design is built to outlast our involvement. We measure success by what works.
