Range Expansion
Marketplace
Retailers and multi-brand stores that want a wider range and more revenue without buying more stock.
Last reviewed
November 5, 2026
The problem
Range drives conversion, but every new brand means buying stock up front and carrying the risk. The store can only grow as fast as cash flow allows, and customers leave when they can't find what they came for.
What you get
A wider range on the store, revenue from brands you don't hold stock for, and a model that runs without adding to the team's workload.
Why it matters
What a marketplace adds to a retailer
A wider range with no stock risk
New brands go on sale without buying stock up front.
A new revenue line
Commission on every marketplace sale, on top of owned stock.
More reasons to come back
Fresh brands and newness give customers something new every visit.
Fewer lost visits
Customers who can't find what they want in your range find it in the marketplace instead of leaving.
What's included
- Marketplace model and commercial terms: commission, fees, fulfilment and returns
- Brand selection and onboarding: who fits the customer and the store
- Tech and app setup to sync third-party product, stock and orders into Shopify
- Range, merchandising and margin rules so marketplace product supports owned stock rather than competing with it
- Ongoing brand management and performance reporting
How it's delivered
Standalone project
Within Fractional
Within Consultancy
