Digital Transformation
Brands whose site, stack or setup was built for a smaller business and is now holding growth back.
The site is slow, search and filtering are broken, apps have piled up, data can't be trusted, and every fix is a patch. The brand knows something big needs to change but not what, or in what order.
A clear end state, a roadmap to get there, and someone running the programme on the brand's side until it lands.
Why run it as one programme
Changes in the right order
Fixes that depend on each other are sequenced, so nothing gets rebuilt twice.
Fewer expensive mistakes
Platforms and partners are chosen against your needs, not a sales pitch.
Someone on your side
The programme is run from the brand's side, holding agencies and suppliers to the plan.
A defined finish line
You know what the end state looks like before the work starts.
What's included
- Phase one, the Ecommerce Audit: SEO, UX and UI review, tech stack and apps, GA4 and tracking, Meta and Google Ads, catalogue structure
- Strategy and a phased roadmap with a defined end state
- Partner and platform selection: build agencies, search, reviews, tracking, returns
- Overseeing delivery and testing each phase before the next starts
Common questions
What does the engagement process look like?
How is ETTA different from an ecommerce marketing agency?
How much does it cost to work with ETTA?
ETTA's day rate is £800, with lower rates for longer engagements. Fractional leadership is usually one to two days a week on a rolling basis. Consultancy is billed by the day, and Digital Transformation is quoted as a fixed programme after the audit.
