Performance and Measurement
Paid Media and Analytics Audits
Brands spending on Meta and Google through an agency, without anyone on their side checking the work.
Last reviewed
November 5, 2026
The problem
The agency reports on its own results, in its own terms. Budgets sit in the wrong campaigns, tracking gaps go unnoticed, and the founder can't tell whether rising spend is buying growth.
What you get
An independent view of where paid spend is working and where it isn't, and an agency with a clear list to deliver against.
Why it matters
What an independent audit changes
Spend moves to what works
Budget comes out of campaigns that aren't returning and goes into ones that are.
Numbers you can trust
Tracking gaps are found and fixed, so reports reflect what actually sold.
An agency with a clear list
Specific actions, each with its revenue impact, instead of a general sense something's wrong.
Independent advice
ETTA doesn't run ads, so there's no management fee to protect.
What's included
- Meta Ads, Google Ads and Merchant Center account audits, scored against a clear checklist
- GA4 and tracking audit: tags, consent, channel attribution, revenue accuracy
- Channel mix and cost of sale review using GA4
- A plain-language action list for the agency, with the revenue impact of each change
- Follow-up reviews to check the actions landed
How it's delivered
One-off audit
Within Fractional
Within Consultancy
