Visual Merchandising Strategy
Brands with a growing range where the homepage, navigation and collection pages no longer reflect what sells or what the brand wants to push.
Collections are sorted by default, the homepage changes when someone remembers, and best sellers, new drops and full-price stock fight for the same space. The online store doesn't trade the way a good shop floor would.
A merchandising playbook and trading calendar the team can run every week, with the store set up to support it.
What good merchandising does online
More sold at full price
Best sellers and full-price lines get the prime spots, instead of whatever sorted to the top.
Better use of stock
Products with depth of size lead, and ageing stock is moved deliberately rather than discounted late.
Campaigns that land
Homepage and collections are planned against the trading calendar, so drops and peak are ready on time.
Higher conversion from the same traffic
Customers see what they're most likely to buy first.
What's included
- Navigation and collection hierarchy built around how customers shop
- Sorting and placement rules for collection pages: new, best sellers, full price, depth of size
- Homepage and landing page planning tied to the trading calendar
- Campaign and drop merchandising, including gifting and peak
- Search and filter setup that supports merchandising decisions
