Product Page and Theme Optimisation
Brands whose theme has grown through apps and one-off templates and now slows the site and the team down.
Apps do jobs the theme could do. Every brand has its own product template. Size guides, delivery messages and USPs are hard-coded in different places, so changing one line means editing a dozen files.
A faster, simpler theme the team can update without a developer, and product pages that answer the questions that stop people buying.
What a simpler theme gives you
Faster pages
Fewer apps means less code loading on every page, which helps conversion and search rankings.
More confident buyers
Sizing, delivery and returns are answered on the product page, where the decision gets made.
Lower running costs
Apps doing jobs the theme can do come out, along with their monthly fees.
Changes without a developer
Brand-level content is edited in one place and updates every product.
What's included
- App review: what to keep, remove or rebuild in the theme
- Product templates consolidated, with brand-level content driven by metaobjects
- PDP USPs, size guides and delivery messaging managed from one place
- Brand story and store content blocks on product pages
- Technical SEO basics: breadcrumbs, schema, internal linking structure
