Ecommerce Leadership and Agency Management
Founder-led fashion and streetwear brands doing £5m to £50m with no senior digital lead, where the founder is still the one managing agencies.
Paid, email, SEO and the site are each run by a different agency or freelancer. Everyone delivers their piece, nobody owns the number, and the founder spends their week in reporting calls instead of on product.
A senior head of ecommerce one to two days a week, a roadmap everyone works to, and agencies held to profit rather than activity.
What changes when someone owns the number
Your time back
The founder stops managing agencies and gets back to product, brand and partnerships.
Every channel pulling one way
Paid, email, SEO and the site work to one profit target instead of their own reports.
Faster decisions
Someone senior is in the business every week to make the trading and spend calls.
Senior leadership without the full-time cost
One to two days a week, scaled up or down with the trading calendar.
What's included
- A rolling 90-day ecommerce roadmap, updated as the brand moves
- Weekly trading: what to push, what to cut, what is missing from stock
- Briefing, appointing and directing agencies against commercial targets
- One view of performance across every channel, reported to the founder
- Owning the Shopify store and its tech stack
Common questions
What does a fractional Head of Ecommerce do?
How much does it cost to work with ETTA?
ETTA's day rate is £800, with lower rates for longer engagements. Fractional leadership is usually one to two days a week on a rolling basis. Consultancy is billed by the day, and Digital Transformation is quoted as a fixed programme after the audit.
Is a fractional Head of Ecommerce right for us instead of a full-time hire?
What's included in a fractional Head of Ecommerce engagement?
At what point does a brand outgrow a fractional arrangement?
What if we already have a team — is fractional still right for us?
