Fractional Ecommerce Operations and Consultancy
ETTA embeds with growing fashion and streetwear brands to fix ecommerce bottlenecks, build systems that scale, and deliver a clear path to profitable growth.
Results that speak for themselves
experience in ecommerce
worked with
Operated in internationally
Growth without systems is just organized chaos
You started your brand because you love building it -the product, the vision, the identity. Not to spend your week chasing agencies, sitting in reporting calls, or trying to figure out why your paid spend isn't converting.
That's exactly where most growing fashion brands get stuck. You've got an agency running paid, another handling email and someone doing SEO. Each one delivering their piece but nobody joining the dots.
That's where a Fractional Ecommerce Operator comes in. A senior operator who takes ownership of your entire ecommerce function, coordinates the moving parts, and makes sure every channel is working toward the same commercial outcome.
We work with a small number of brands at a time, which means you get genuine focus, not a account manager and a deck. Just clear ownership, honest strategy, and someone who is as invested in your growth as you are.
The work that drives everything we deliver
Site Strategy
Your site reviewed end-to-end for where it's losing revenue, from conversion rate and merchandising to checkout flow and international readiness.
Conversion Rate Optimisation
Diagnosing friction across page speed, checkout, messaging and trust signals, then fixing the highest-impact issues directly.
CRM & Retention
Email, SMS and lifecycle programmes rebuilt around the customers you already have, to lift repeat purchase rate and lifetime value.
Fractional Ecommerce Operator
Jack Turner is the founder of ETTA and an ecommerce growth specialist with nine years of experience built across some of the UK's most recognisable fashion and streetwear brands. He started on the shop floor, then worked through every layer of ecommerce from merchandising, trading and marketing to operations. and international growth. Jack has built the kind of end-to-end understanding of how fashion businesses actually work that can't be shortcut.
Jack has led multiple ecommerce transformations, scaled brands, and returned businesses to profit, both in the UK and internationally. As a Fractional Head of Ecommerce, he takes ownership of a brand's entire ecommerce function, coordinating ecommerce and digital marketing into one profitable strategy rather than leaving each channel to pull in a different direction.