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ETTA works with fashion and streetwear ecommerce brands that need senior leadership without committing to a full-time hire. Fill out the form below and we'll be in touch within one business day to arrange a call.
30-minute call with a senior consultant
Honest assessment of your situation
No obligation, no sales pressure
Clear next steps regardless of outcome
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FAQ
Everything you need to know before starting
What does a fractional Head of Ecommerce do?
A fractional Head of Ecommerce sets and owns the growth strategy across ecommerce and digital marketing — the same role a full-time senior hire would play, without the lock-in of a full-time leadership salary.
How is ETTA different from an ecommerce marketing agency?
ETTA works as embedded strategic leadership rather than an outsourced execution team, setting direction across ecommerce and digital marketing as one connected strategy.
How much does it cost to work with ETTA?
Cost depends on the scope and time commitment of the engagement. Pricing is discussed directly during an initial conversation rather than fixed in advance, since the right level of involvement varies brand to brand.
What's the difference between fractional support and consultancy?
Fractional is for brands that don't yet have anyone senior owning ecommerce strategy, and embeds as ongoing part-time leadership. Consultancy is for brands that already have a team in place but need expert input to get to the next level, either as an ongoing arrangement or for a specific project.
Does ETTA work with brands outside fashion and streetwear?
ETTA is built specifically for fashion and streetwear ecommerce brands, with a deliberately small number of clients at any time so each gets direct, senior attention.
